Armbrust explained that setting up social media accounts triggered an easy flow of communication.

Armbrust接着解释到，建立社会媒体的帐号能很容易地建立起一条沟通的渠道。

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“By creating a Facebook persona representing our organization, we were able to connect with many of our volunteers via a site they already accessed on a regular basis,” said Armbrust.

通过在Facebook上建立我们组织的页面，使得我们能够和志愿者们通过这个页面来沟通，而这个网站刚好是他们时常要上的。

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Thanks to Matt Joyce, Ryan Armbrust, and Joan Xie for their insight in writing this post.

FORBES: Parkour and Entrepreneurs

"Many concession companies are to bringing in fresh fruits and salads and using local vendors and products in their foods, " says Armbrust.

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My colleague Ryan Armbrust, a former Columbia University varsity football player, observed that while most football players and coaches attempt success by executing perfectly within the system, the greats are often those who take a disruptive approach, daring to push the boundaries.

FORBES: Parkour and Entrepreneurs