"We as a society need to understand that when we don't punish lying,we increase the probability it will happen again," Ariely says.

艾瑞里说：“作为一个社会，我们需要明白，如果我们不惩罚说谎的话，我们就会增加它再次发生的可能性。”

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Ariely ran an experiment and found that when only the two "real" choices were offered, more people chose the less expensive digital subscription.

艾瑞里做了一个实验，发现在仅有两种“真正的"选择时，更多的人会选择更便宜的数字订阅方式。

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"The dangerous thing about lying is people don't understand how the act changes us," says Dan Ariely, behavioural psychologist at Duke University.

杜克大学的行为心理学家丹•艾瑞里表示，撒谎的危险之处在于，人们不知道这种行为会如何改变我们。

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Unlike some behavioral economists who focus on high finance, Ariely looks broadly at everyday decision making.

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"The way to understand it is we are rediscovering choking with money, " Ariely says.

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Ariely says textbook economics is a fine approximation of the world--perhaps half of the time.

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