...于以中央路径为思考模式的消费者而言,他们会特别注意讯息内容的评价与可信度,而这 些讯息内容又称为论点品质(argument quality)。 而周边路径的接收者则具有下列特征:(1)不具有太高的动机以及能力。
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Argument quality influences participants' attitude more under high-involvement condition than low-involvement condition.
在高卷入条件下影评论据质量对社区成员态度的影响大于低卷入条件下影评论据质量对社区成员态度的影响。
参考来源 - 网络口碑对接收者产品态度的影响研究·2,447,543篇论文数据,部分数据来源于NoteExpress
In what has become a polarised argument, other vital issues such as the quality of teaching or evaluations of school performance have hardly been broached.
然而对于那些已然成为争论焦点的重大问题,比如教学质量、学校表现的评估,现在基本上没人谈。
By inference based on the argument presented above, one can assume that a large number of the possible programming errors were never made, resulting in tremendous gains in quality.
根据上面提出的论点进行推理,可以设想不再出现大量可能的程序设计错误,促使质量上极大的进步。
Demand that people use their names and I suspect both the quality of Internet argument and level of civility would rise.
我猜,要求人们使用真名后,无论是网络论战的质量还是文明程度都会上升。
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