To sort a set of users into the appropriate segment, you need a more detailed description of the segments, including more information about their functions.
为了把用户划分到适当的组中,需要更详细的组描述,包括关于其功能的更多信息。
The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment).
划分的过程和确定目标(选择要针对的划分)及定位(为每个划分设计适当的市场营销组合)不同。
The segments used for reporting and forecasting dictated by ownership, management company, and/or brand may not be the most appropriate in understanding where your business comes from.
为给酒店所有者、管理公司或者品牌提供报告和预测所用的市场细分方法也许对于理解你的生意来自哪里是不合适的。
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