That buy was a double score for Google--Applied Semantics had been selling those services to Overture.

FORBES: Cover Story

Most recently Google scored a company called Applied Semantics , whose content-scanning techniques can be used to tailor ads not based just on the words a user searches, but also on the actual pages he reads on the Internet.

FORBES: All Eyes on Google

Most recently Google scored a company called Applied Semantics , whose content-scanning techniques can be used to tailor ads not just based on the words a user searches, but also on the actual pages he reads on the Internet.

FORBES: Cover Story