With a majority of retailers today using social media to offer promotions or coupons, a solid Application Control and URL Filtering solution can help mitigate the risks employees may encounter with millions of websites and Web 2.0 applications accessible to users.

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After a roller-coaster month with the iPhone 5, iOS 6, and the issues around the new Maps application, Apple need a solid base hit.

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From here, it's anyone's guess as to what Apple would do with the information, but you don't have to gaze beyond the 'Events' section in the company's own iPhoto application to get a few solid ideas.

ENGADGET: Apple patent details iOS journaling system, hints at extrapolated Events functionality