The Alliance forms a cooperation that aims at enhancing the Smart TV experience by creating a non-proprietary ecosystem for application developers to create attractive, platform-independent services.

ENGADGET: LG and Philips / TP Vision announce Smart TV Alliance for cross platform TV apps

The real carrot is the managed services and software on top of a Cloud platform and application layer.

FORBES: Rackspace: Bull and Bear Cases

Pyxis Mobile is best known for it mobile application platform that was used primarily to design and build apps for the financial services industry.

FORBES: The Mobile Pivot: Pyxis becomes Verivo Software