Unless Apple absolutely nails apps for iOS on the iTV, I have a feeling that the user experience for this device will be less than stellar.

除非苹果公司确定在iTV的iOS上提供应用程序，我有一种预感，用户对于这个设备的体验不会那么优秀。

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People are pretty sure it’s going to be an iOS-based Apple TV, that its name will be simply iTV, and that it will sooner or later have its own App Store.

人们很有把握地认为那将会是 iOS 系统的苹果电视（Apple TV），它的名字很简洁——iTV，而且它早晚会有自己的应用商店。

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Will the Apple TV (or iTV, as it's rumored to be renamed) have some sort of small touchscreen?

苹果电视(或者itv，或者根据传言会是其它名字)将会有某种小的触摸屏？

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With Apple iTV, advertising models may be unrecognizable in a few years.

FORBES: Apple Partners To Subsidize iTVs; Sharp To Produce Sets

Or the resurfaced rumblings about the debut of the long longed-for Apple iTV or even the next iteration of the iPhone.

FORBES: Apple Disconnect

There is a report from Asia that the odds of Apple iTV launch using OLED have been raised due to the LG announcement.

FORBES: Tim Cook Does Not Like OLED But Spends Money On It