The acquisition will put Google and Apple head-to-head in the battle for dominance in the fast-growing smartphone market, as both companies will control the hardware and software of their products.

谷歌和苹果将在快速增长的智能手机市场展开直接较量，争夺霸主地位，两家公司都将控制各自产品的硬件和软件。

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The head of the New York Conventions and Visitors Bureau decided to call the city, The Big Apple.

VOA: special.2011.07.10

"I don't know whether Amazon will be able to compete with Apple head-to-head on hardware sophistication, " she said.

WSJ: Amazon Plans iPad Rival

Recently, Samsung has taken Apple head-on in its marketing for its Galaxy smartphone, with commercials that mock Apple enthusiasts.

WSJ: The Two-Horse Smartphone Race: Apple vs. Samsung

Both HP and RIMM tried to challenge Apple head-to-head rather than in segments.

FORBES: Why Apple Will Lose the Tablet War