Background and Objective: With the therapeutic tool of carcinoma increasing, life span extending, the solicitude for the patients 'quality of life appear more important.

背景和目的：随着恶性肿瘤治疗方法的不断提高，患者生存期不断延长，对患者生活质量的关注愈发显得重要。

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Among other effects, heavy objects made job candidates appear more important, rough objects made social interactions appear more difficult, and hard objects increased rigidity in negotiations.

例如，使用重的物体会使受试者感到其所应对的东西似乎比较重要，触摸粗糙的物体可使受试者相信社交性互动比较困难；

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But history has taught us that who we are is more important than who we appear to be.

然而，回顾历史，我们会发现，内在品质比外在特征更加重要。

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Other recent business school research can, on the face of it, appear a bit more trivial, but is just as important in its way.

CNN: Researching the business world