Thus the expectancy of the reader and the appeal structure of the translated version should be emphasized in a translation.
翻译活动应重视读者的“期待视野”、译文“召唤性结构”的创设及跨文化接受的“历史效果”。
Combines visual appeal with clear site structure.
将视觉的宜人性和清晰的网站结构相结合。
Metaphors helped structure these critical design features and made for good marketing copy but were never the main appeal.
隐喻有助于组织这些关键的设计特性和开辟好的市场份额，但它从来不是主要的吸引力。
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