Anything with a four is not good because four sounds similar to death in Chinese.

任何带4的东西都不好，因为4在汉语里和死谐音。

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What didn't change is the industry average. And the average article using statistics out of context to make a point that sounds good but doesn't say anything.

不会改变的是行业平均水平，以及那些讲述平均水平的文章，它们脱离实际地运用统计数字来证明观点，看似不错实则什么也没说。

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Soothing sounds can be a good way to doze off, but anything louder might have the opposite effect.

舒缓的音乐可以滋生倦意，但吵闹的歌曲会起到反效果。

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"If anything sounds too good, it's probably too good, " says Bernd Wollschlaeger, a family physician and head of educational programs at the American Nutraceuticals Association, a group funded in part by industry.

WSJ: 'Medical Foods' and Supplements for Brain Health Advance

And, at least in my case, many of us are distrusting of anything that sounds too good to be true.

FORBES: Thank You Adobe. My Bank Account Will Soon Be Grateful.

But while the news typically sounds good or, at the very worst, cautious, Zynga is anything but a safe game developer.

FORBES: First Comes Zynga's I-P-O, Then Zynga's D-E-M-I-S-E