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It's also a huge challenge, including working on a stage that needs to be put together in just more than seven minutes, condensing her career into one 12-minute set, then performing in what is often any given year's most watched program on television.
CNN: STORY HIGHLIGHTS
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In any case, given how slowly marketers and agencies have gotten with the digital program, it seems unlikely whatever new ad format does appear will take off this year.
FORBES: 2012 Prediction No. 5: Web-Native Brand Ad Formats Will Remain MIA
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The parameters for such interventions are evidently the subject of considerable controversy, particularly given the need to comply with the EU Treaty and the sensitivities towards any formal program of purchases expressed by central banks from the surplus countries (Germany and possibly Benelux, Finland and Austria), Barclays said.
FORBES: Barclays Expects 25bp Rate Cut In Europe