In marketing or in any business, one needs to advertise to make the brand or company known.

在营销或在任何商业，需要广告，使品牌或公司知道。

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The Tofflers didn't make any scientific discoveries, invent a new technology, or launch a brand-name business, but they pioneered a new vocabulary to capture how such activities intersect.

托夫勒夫妇没有科学发现、没有创造发明、没有发家创业，但他们开创了一个新的词汇，捕捉到了人类的行为是如何相互感应。

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As you will see the marketing of an NFL team has its own unique set of challenges but you will also notice that a lot of the same logic Tim and his team use is applicable to any business or organization wanting to build a strong brand.

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