Unless you understand the fundamentals of what engineers and programmers do, unless you're familiar enough with the principles and machinations of coding to know how the back end of the business works, any answer you give is a guess and therefore probably wrong.
Hockey fans? (No, that's way too many hockey fans.) Asian immigrants? (Good guess, but wrong.) Correct answer: the residents of 397 rural U.S. counties averaging 40, 000 in population.