The PENTAX MX-1 features a 4X optical zoom lens offering a large maximum aperture of F1.8 to F2.5 and 28mm wide-angle coverage (in the 35mm format).

ENGADGET: Pentax launches brass-bodied MX-1 point-and-shoot: 12MP with 4X zoom (update: now with hands-on photos)

To enhance creative expression during shooting PENTAX offers an optional lens adapter with wide-angle coverage to 20mm, and the SportMount Chest Harness which allows for the hands free capture of adventures and features a quick and easy mechanism to review your images and footage without having to remove the camera from its mount.

ENGADGET: Pentax expands ruggedized series with Optio WG-3, Target-exclusive WG-10

Mercedes-Benz has left no camera angle to chance in its attempt to ensure saturation coverage of its sponsorship of the Super Dome and its embrace of the Big Easy that has included using the city as the location for the Super Bowl ad for the CLA Class.

FORBES: Mercedes-Benz Sees Big, And Easy, Branding in New Orleans