abstract:ANEC, the European Association for the Co-ordination of Consumer Representation in Standardisation (known informally as 'the European consumer voice in standardisation'), is an organisation promoting and defending consumer interests in the processes of standardization and certification and in legislation related to standardization and certification.ANEC official website In November 2008, ANEC adopted the strapline 'Raising Standards for Consumers' as part of an initiative to improve the visibility of the association.