You have followed the process from layout to finished prints many times before, and have an understanding for - and interest in - the functionality of products and their packaging.

有跟踪设计到制作印刷的工作经验，了解产品性能和包装并对此感兴趣。

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Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.

营销人员必须明确证实其在产品包装上做的广告，并将这些广告限定为一个具体的益处，例如有多少产品被回收利用。

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Their experiences with those products and services, along with their pricing, packaging and merchandising, all communicate something to customers about the people who produced them.

FORBES: Brands Are People, Too

All this is moving toward an elusive goal: to find a "buy button" inside the skull and to test products, packaging and advertising for their ability to activate it.

FORBES: Magazine Article

Through the Consumer Goods Forum, over 400 corporations made a commitment to achieve zero net deforestation in sourcing and packaging of their products by 2020.

FORBES: Three Ways to Secure Your Social License to Operate in 2013