Generally, you can be humble only if you feel really good about yourself-and you want to help those around you feel really good about themselves, too.

总的来说，你只有对自己满意的时候并希望帮助你周围的人能对他们自己满意的时候，你才能保持谦逊。

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But do they really employ branding to help differentiate themselves from the rest with ideas that truly resonate and are emotionally compelling ?

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After all, shoplifters would get short shrift for arguing that they really like bananas and paid for some last week, so ought therefore to be allowed to help themselves today.

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Could rich countries really bring themselves to suspend aid to dodgy administrations when that might mean less help for sick and hungry children?

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