As Turner Investments points out, in an era when a farmer can take his iPhone into the fields and use the data it generates to customize andmodify his decisions to fertilize a particular corner of a specific field, and produce crops more efficiently and profitably, the companies that enable him to do so are likely to remain out-performers.
This will happen when someone attempts to repeat, modify or debug a similar experiment and takes the time to examine all of the relevant raw dataand decide for themselves how to interpret the experimental results.