If indoor shopping centres harmed any businesses, Gruen dearly hoped it would be the fast-food stands and tacky strip malls that were sprouting like weeds along main roads.

如果室内购物中心真的损害了任何商家的利益话，格伦倒希望是快餐摊和褴褛的步行街，他们杂草丛生般地沿着主街萌芽蔓延。

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For those considering the job, however, please be advised that branding is a marathon that requires a hard and fast focus on a promise that has what it takes to get them cheering in the stands, and that can go the distance.

FORBES: Pepsi ,Gatorade, and BMW Understand Marathon Branding. Do Pawlenty, Gingrich, and Romney?