But now in its third year of ownership by Geely of China, the surviving Scandinavian auto brand is counting on a new marketing campaign and more confident positioning to spark an American revival in the short term while waiting for a fresher, broader product line to provide long-term prosperity.

FORBES: Unapologetically, Volvo Aims Its New Campaign At True Believers

In any case, there is both a long and short campaign ahead.

CNN: A strong showing, but long road ahead

The former Scarlet played a key role in the Grand Slam campaign and was short-listed as one of the six best players in the Six Nations.

BBC: Phillips targets return for Wales