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But if I were doing a business model for broadsheets and broadcast networks I'd say: Fact and data are our product, we're putting everything into reporting, that's what we're selling, interpretation is the reader's job, and think pieces are for the edit page where we put the hardy, blabby hacks.
WSJ: Open Mic Night at MSNBC
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One way to have the best of both worlds is to collect on-site questionnaire data yourself and then hire a consultant to come in after the fact and simply analyze the data.
FORBES: Educating Sports Commissions and CVBs About the Economic Impact of Sports
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And, in fact, SEC and Bloomberg data indicate the practice may have helped cause the Lehman Brothers collapse, as more than 37 million shares were sold short and not delivered as of Sept. 11, 2008, compared with more than 500, 000 at the peak of 2007.
FORBES: Intelligent Investing Briefing Book