Driven by a mixture of ambition and fear—ambition to bestride the world stage and fear of even cheaper competitors in, say, Vietnam or Cambodia—they are relentlessly climbing up the value chain.

受到抱负和担忧的共同驱使——企图主导世界舞台的抱负和对像越南和柬埔寨这样更具价格优势的竞争者的担忧——他们毫不犹豫地向价值链的上游进发。

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Earn it. Re-share the content of others in your niche, even competitors, and it will be noticed.

转发他们的内容，甚至可以是对手的，这些都会被注意到。

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Hugo Spowers, a motorsport engineer and the founder of Riversimple, said: "we want competitors, even if they're in the UK."

Riversimple公司创始人、赛车引擎工程师雨果·斯保尔斯(Hugo Spowers)说：“我们希望有竞争者，即使它们在英国。”

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These interactions range from direct to indirect and include customers, prospects, and even competitors.

FORBES: Executive Profiles: Disruptive Tech Leaders In Social Business -- Randy Guard, SAS Institute

Griffith proved what many had suspected for some time: that edits on company profiles were often originating from IP addresses owned by those companies and even their competitors.

CNN: Use with caution: The perils of Wikipedia

Today, however, corporations need to partner with civil society organizations, governments, supply chain managers and even with their own competitors.

FORBES: Moving Beyond CSR: The Business of Social Change