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In it, he defined eight characteristics of excellent companies: a bias for action, staying close to the customer, autonomy and entrepreneurship, productivity through people, clear and compelling organizational values, focusing on what you do best, operating with a lean staff, and finding a balance between having enough structure without getting stuck in it.
FORBES: Redefining Excellence for Today's World
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He wasn't a hidden person, he wasn't smuggling an agenda, he was conservative and Christian and made these things clear through the virtues and values he praised and the things he criticized.
WSJ: So God Made a Fawner
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And he said the Budget had taken "difficult decisions in an honest and fair way and with the clear stamp of Liberal Democrat values running through it, " citing examples including the restoration of the pensions and earnings link and the tax boost for the low paid.
BBC: Budget: Osborne's 'tough' package puts VAT up to 20%