It requires congruence between business objectives and the big data storage and analytics approach.

这就要求商业目的、大数据存储和分析方法要一致。

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In most cases the pitfalls that occur in the big data journey are because of a lack of congruence between the data analytics approach and the business objectives set early in the journey.

在很多情况下，大数据处理过程的陷阱是因为数据分析方法和早期设立的商业目标不一致。

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You can find a technical approach to the analytics, useful software components, and business benefits in the context of returnable container management in the next article in this series.

在本系列的下一篇文章中，以可回收容器管理为例，介绍使用分析软件组件的技术方法和对业务的好处。

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For more details about how we approach analytics and how analytics can drive business impact, download analytics whitepapers from here.

FORBES: To Centralize Analytics or Not, That is the Question

Plus their analytics-supported approach also enabled Gemvara to track design favorites and buying patterns to keep honing what it offers and how, thus growing their customer base and per-customer sales while honing customer service, based on the knowledge of how customers want to be served.

FORBES: Finally an Enterprise Roadmap for Capturing the Full Power of Social

The traditional business school approach driven by analytics, forecasting and spreadsheet business modeling has lost its momentum.

FORBES: Entrepreneurship Isn't Just a Business Term Anymore; It's a Way of Life!