This analytical data is prepared and then used to generate reports for sales and marketing analytical purposes, profitability analysis per business segment, and insight into a buyer's behavior.

预先准备好这些分析性数据，然后使用它们生成销售和市场分析报告、分析每个业务部门的盈利能力和研究买家的行为模式。

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And it is influential because it combines analytical rigour with shrewd marketing.

因结合了严谨和灵活的营销，它具有十分大的影响力。

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The main functions of analytical CRM consist of customer retain, cross marketing, market segmentation, and risk evaluation.

分析型CRM的主要功能有客户保持，交叉营销，市场划分和风险评估。

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As a result, firms outsource some of this activity across consulting firms, marketing research firms, and analytical firms and then are challenged to implement it.

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To eliminate that breakdown, marketing needs to work collaboratively with the analytical teams so they jointly own the insights.

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During these conversations, I have described how mathematical and related analytical skills are essential in many fields including, for example, marketing, advertising and consulting.

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