In-line analytics is the analytical activity that takes place on a transactional basis with an understanding of how the master data is being used by the application consuming the MDM service.

内联分析是一种在事务性基础上执行的分析活动，它要求了解应用程序使用MDM服务提供的主数据的方式。

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PayPal, Amazon, and Google have all developed sophisticated analytical tools and infrastructure to identify patterns of fraudulent activity.

FORBES: Anti-Fraud Is Big Opportunity For Google, PayPal, Amazon

As a result, firms outsource some of this activity across consulting firms, marketing research firms, and analytical firms and then are challenged to implement it.

FORBES: The CEO/CMO Dilemma: So Much Data, So Little Impact