The article makes the Minnan s folk-custom Pudu as a study object, analyses its nature, character and function.

本文以闽南普度民俗信仰为考察对象，分析其性质、特征和作用。

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This paper expatiates the marketing audit's theory foundation at first, brings forward the marketing audit's hypothesis, and analyses its nature and characteristics.

本文首先阐述了市场营销审计的理论基础，提出了市场营销审计的假设，并分析了市场营销审计的本质和特征。

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Starting from the characteristics of modern group company, this paper analyses it nature its economics of organization and economics of famous brand on the levels of system and culture.

本文首先从企业集团的特征入手，分析了现代企业集团的实质；其次，从制度和文化两个层面，分析了现代企业集团的组织经济性和名牌经济。

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