The whole point of defining this familiar process as transmission of memes is so that we can explore its analogy with the transmission of genes.

将这个熟悉的过程定义为模因传播的关键是我们可以探索它与基因传播的类比。

youdao

youdao

By analogy, memes also get replicated and in the process pass on cultural information from person to person, generation to generation.

以此类推，模因也被复制，并且在这个过程中，文化信息在人与人之间、代际之间进行传递。

youdao

Consider this analogy: a business process is like a carefully designed work-residential planned community, where all the streets are designed to maximize efficiency and flow, and each resident knows exactly where they work, the route to get there and back, and what to do at what point.

FORBES: Do Large Organizations Need Social Business More than Small Ones?

Konnikova: It's his analogy for how we store and process information.

CNN: Become a 'Mastermind' with Sherlock Holmes' help

As the analogy goes, a viral media process unfolds like an episode of 24: unscrupulous characters gleefully break a vial into the water main, a few unsuspecting citizens drink from the tap, sneeze onto their colleagues, and soon the entire town has gone crazy.

FORBES: The Spreadable War on Viral Media