In addition, Microsoft showed an update to Bing Maps that enables indoor search, such as within shopping malls, and a Google Goggles-like service called Bing Vision that lets users scan products like books to find quick links to product reviews, prices and vendors.

FORBES: Microsoft Makes Windows Phone More Social, Intuitive With 'Mango' Update

This partnership can provide Bing with an advantage over Google if the feature is well received by users and leads to greater use of Bing at the expense of Google.

FORBES: Facebook And Bing Threaten To Throttle Google's Growth

This comes five months after British price-comparison site Foundem, French legal search engine Ejustice.fr and Microsoft Corp. service Ciao from Bing filed an antitrust complaint against Google, claiming that they were ranked low in Google searches because they offer rival services to Google.

FORBES: EU Takes Aim At Search Engines