Apple gave us the answers to two very important questions today — when can you pre-order an iPad and when can you buy one — but left a lot to the imagination.

苹果今天回答了我们两个非常重要的问题——何时可以预定和购买iPad，但是仍为我们留下了很多的想象空间。

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While their previous methods of distribution have been successful, not every city in the US has a Best Buy or an Apple store.

虽然他们早期的销售方法是成功的，但不是所有的美国城市都有百思买或者苹果旗舰店。

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"I've told my professor I was going to go buy an iPhone, and he gave me permission," said Sano, wearing a T-shirt with an Apple logo.

“我告诉我的导师我要去买一部iPhone，并且得到了他的允许，”身着一件印有苹果商标T恤的Sano说。

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In that sense, a customer who would not buy an iPhone 5 with a two year contract but would buy an iPhone 4 is not a lost iPhone 5 sale that Apple has somehow failed to convert to their flagship, but a new addition to the Apple ecosystem, with a strong chance they will buy more Apple products in the future.

FORBES: Apple's Focus Is On Gaining Users, Not Market Share, With Cheaper iPhones

They make real products that real people use, and there are many reasons why somebody might buy a Microsoft product over an Apple product.

FORBES: Microsoft Stores Are Very Sad Places

Apple's challenge is that getting people to buy an iPod, a new type of device, is easier than getting them to switch loyalties in an existing product category.

ECONOMIST: The iPod has turned Apple into a superbrand