The common gripe was that it was too similar to Instagram, but on Tuesday that proved to be a blessing - the app's owners have said that over one million pictures were uploaded to Starmatic in that single day, almost double the total amount posted to the service in the three months since its launch.

BBC: Can Instagram bounce back after terms of service storm?

It is inspired by the National Debt Clock, which gathered a large amount of attention when it was first posted in Manhattan in the late 1980s.

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The company would have posted a loss for 2011 if it hadn't received a government subsidy, and the amount of debt on its balance sheet has doubled in the last two years, according to company financial statements posted on the official Web site for China's bond market.

WSJ: Faith in Bailouts Spurs China