Four years ago, Amouage hired Briton David Crickmore, a 29-year veteran of the luxury goods industry, to kick-start its image -- and grow the brand internationally.
The bottle caps for perfumes Jubilation 25 for women and Jubilation XXV for men, fragrances introduced to coincide with Amouage's 25th anniversary, resemble the dome of the Sultan Qaboos Grand Mosque in Muscat and a ceremonial dagger.