Especially to deserve to be mentioned, the modernmembersofBourbonroyal familyare allfamous byconservative. SoinAmericanEnglish, Bourbon refer to those who are extremely conservative.
Jim Beam, Fortune's biggest spirits brand (others include Maker's Mark and Old Crow), would allow Diageo to compete more effectively with Brown-Forman, the owner of Jack Daniels, in the lucrative market for bourbon, an American style of whisky.