Technology firms such as Amazon and Apple can often set retail prices.

一些技术公司，如亚马逊，苹果可以经常设定零售价。

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Technology firms such as Amazon and Apple can often set retail prices. Digital products can be less beautiful than physical ones.

亚马逊和苹果等那些能够设置产品的零售价格的技术公司同样认为，数字产品不会高过虚拟商品的价值。

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Publishers now set their own prices and give about 30% of the sale to Amazon.

出版商现在可以自己定价，并向亚马逊支付其销售额的30%。

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More likely, Samsung, Google-Motorola, Nokia and Amazon will set the stage and the bar for Apple to beat.

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In many ways, Amazon has set the standard for customer-centric activities.

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Amazon has even set up a separate GPS store for the once-obscure class of gadgets.

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