Of course, assuming Apple does go ahead with the iTV name, it could always choose to call it something else in the UK, and it's also worth noting that ITV has been fighting to gain the US mark for the name since at least 2006, and has so far failed to do so.
But charities representing one parent families accused the government of "strong arm tactics" and said it would make life harder for lone parents by assuming that "government always knows best".
