Triton said it has already run ad campaign for a "handful" of advertisers but it declined to provide specific names.

WSJ: Auction System Helps Place Digital Outdoor Ads

The CW already has ad supported full episode streaming on several platforms including iOS and Android, Windows 8 and it launched last month on the Xbox 360 (pictured above).

ENGADGET

An ad already running in the U.K. has set the social-media universe ablaze because it makes it seem as if the rivals are united by fusing together the faces of players from the opposing teams, uttering the same words.

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