On Tuesday, Microsoft announced that it has reorganized the company's various advertising businesses--from PCs to mobile and game ads, along with ad placement software tools--under one roof.

FORBES: Microsoft's Desperate Move

In Tizen it might get closer to that, especially if, along with its Ad Hubs project it can spread its developer rewards across mobile, computing and TV.

FORBES: Who Has The Winning Innovation Model, Google, Apple, or Samsung?

Along with the ad campaign goes a strengthening of Samsung's distribution channels in the U.S. This is one of the toughest challenges for Samsung, since many retailers still think of the company as a producer of cheap appliances that formerly sold its goods through discount stores such as Wal-Mart and Target.

FORBES: Look out, Sony