Advertisers tend to use alliteration at phonological level, imperative sentences at syntactical level and repetition and parallelism at rhetorical level.
广告人多在语音层面使用头韵,在句法层面使用祈使句,在修辞层面使用重复和排比。
参考来源 - 前景化—广告英语的语言艺术In the 15 phonological figures, assonance, alliteration, rhyme and others, are directly responsible for its poetical tendency.
在 15 种语音修辞格里,半谐韵、头韵、押韵等,对小说的语言诗化起到了直接的作用。
参考来源 - 《尤利西斯》的前景化语言特征·2,447,543篇论文数据，部分数据来源于NoteExpress
以上来源于: WordNet
N-VAR Alliteration is the use in speech or writing of several words close together that all begin with the same letter or sound. 押头韵 [技术]
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