The second part, expatiates the influence that the advertisement ethics has on the alienation of consumption . The third part, discusses the anti-effect that the behaviors of consuming alienation has on the advertisement.
本文共分四个部分：第一部分，概述消费异化现象及其原因；第二部分，阐述广告伦理对消费异化的影响；第三部分，论述消费异化行为对广告的反作用；第四部分，加强广告伦理建设，倡导合理消费。
参考来源 - 论消费异化与广告伦理·2,447,543篇论文数据，部分数据来源于NoteExpress
But, the character of utilitydeceit and illusion in the actual advertisements misleads people's behaviors of consumption seriously and aggravate the alienation of consumption.
可是，现实广告中的功利性、虚假性和虚幻性，严重误导着人们的消费行为，加重了消费异化。
The critical opinion of postmodernism on consumption alienation also got enlightenment from this theory.
后现代主义对消费异化的批判也从这一理论中得到启发。
To set up the green consumption idea, adhere to the principle of moderate consumption, keep the rational consumption is the basic countermeasures of consumption alienation.
树立绿色的消费观念、坚持适度的消费原则、保持理性消费是应对消费异化的基本对策。
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