He made a big impression in Hollywood though with the 2008 movie Forgetting Sarah Marshall where he played spaced out rock star Aldous Snow.

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The rapper and music mogul plays a record label boss in Get Him To the Greek, which features comedian Russell Brand as wayward rock star Aldous Snow and is out in the UK on 25 June.

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Snow was worrying about the two cultures, Aldous Huxley was actually living, and trying to resolve, the enduring tensions between science and art.

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