The World Gold Council started a similar program about 20 years ago in Japan, which has worked well, said Albert Cheng, managing director for the Far East.

据世界黄金协会远东地区董事经理Albert Cheng说，该协会约在20年前在日本推出过类似的方案，迄今运作良好。

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"But we do know that social media drives engagement and can help sustain viewers' interest in what they're watching, " says Albert Cheng, executive vice president for digital media of Disney-ABC Television Group.

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"India is not only the world's biggest importer of gold, it's the biggest hoarder of gold, " said Albert Cheng, a managing director of the World Gold Council, which estimates there are some 18, 000 tons of gold locked up in bank vaults and family homes around the country.

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