These measures include aggressive advertising campaigns, offering a free gift with every purchase of an airconditioner, and most important of all, lowering prices.

这些措施包括大规模的广告，提供免费礼物，当然最重要的是降价。

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The Carrier and Condura brands from local firm Concepcion Industries still dominate with more than 35% of the room airconditioner market.

CNN: A Classic Buyer's Market