And by the time Where the Streets Have No Name boomed out of the speakers it was definitely a case of forget about drinking the lager - let's throw it in the air, rip off our T-shirts and jump as high as we can.
We buy the clubs, balls and golf fashions that we do largely based on the pros' example, and the same goes for how everyday players line up putts, take practice swings, throw grass in the air and dither around the course like they're being paid by the hour.