In this study, the research team developed a new statistical way of analyzing the genetic code of people who had reached age 100 as compared with people who had a more typical lifespan.
VOA: standard.2010.07.14
The idea: draw kids under age 12 with a code attached to the back of each card that lets users download players and their stats into their own virtual album online.
The company has not only a large user base but highly targeted demographic information about its users including age, gender and zip code that is sought after by campaigns.
Labour rebels, who fear greater freedom from local authorities could mean a "back-door" return to academic selection at age 11, want a national code on admissions to be made legally binding.