Advertising in aircraft "is a unique way to reach a very affluent customer and allows a brand to differentiate its delivery channel over a competitor, " Thiel says.

飞机上的广告是一个独特的方式来接触到顾客，并使一个品牌因其特殊的传输通道来超过竞争对手，”泰尔说。

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A lone customer is well-heeled and probably lives in one of the apartment blocks nearby, which are full of the sort of affluent folk that HSBC targets.

单单一名顾客后面可是有不少居住在附近几个街区公寓里的跟随者，这些人对汇丰目标客户群具有各种各样的影响。

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What differentiates American Express from MasterCard and Visa is its relatively more affluent customer base, which it maintains by offering generous benefits and reward programs.

FORBES: American Express Thrives On Women And Tech

The company entered the Japanese market in 1988, focusing primarily on the business and professional market as well as the mid-affluent to affluent customer base.

FORBES: Japan Is Key To Prudential's International Success

In both France and Germany, reckons McKinsey, the expense of financial advisers means that it currently costs more to advise the typical mass-affluent customer than his investments give back in fees.

ECONOMIST: Banking for the well-off