This thesis describes the embodiment of the traditional aesthetics in the modern advertising poster design.

本文论述了传统美学观在现代广告招贴设计中的体现。

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Traditional aesthetics has a great effect on the modern art in our country. It has been unconsciously influencing or thoughts on modern design.

传统美学对我国现代艺术有重大的影响，它们在潜移默化地影响着我们现代的设计思想。

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By expatiating the change of the component elements of design aesthetics, this article gives three features of the design aesthetics in the post-modern society: obscureness, art and systematization.

本文通过阐述设计美学构成要素的变化，即材料、结构、形式、功能的改变，总结出了后现代社会设计美学的三大特征模糊性、艺术性和系统性。

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