Translation should be popular, colloquial, and respect for the consumer Fees are groups with literacy and aesthetic level.

译文应尽量大众化，口语化以及尊重消 费者群体所具有的文化水平和审美水平。

youdao

Bookfuturism turns out to be not just about books as such, but a kind of aesthetic and culture of reading, literacy, history, in connection with (only rarely in opposition to) other kinds of media culture.

FORBES: So What��s The Downside?