Educational-based advertising works best in today's environment of empowered buyers.

以教育为基础的广告在当前所谓的以客户为中心的市场环境中取得的效果最佳。

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Reps will say dumb things like, "half your advertising works and half doesn't — and you'll never know which half." Rubbish.

销售代表只会讲那些毫无作用的话，譬如，“你一半的广告收到了成效，还有一半没什么效果——但你无法知道到底是哪一半。”真是废话。

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In retrospect we say that Google transformed how people find information, and further, how advertising works on the Internet.

回顾过去，我们会说Google改变了人们如何去寻找信息，进一步，如何在互联网上做广告。

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But we also know a great deal more about what type of advertising works and why.

FORBES: Nobody Buys an Ad: How Creativity Gets Results

Because online advertising offers the capacity for an immediate response, it challenges the old saw that merchants know that only half of their advertising works, but not which half.

ECONOMIST: Electronic commerce

The old John Wanamaker adage about not knowing which half of your advertising works has reached the point where most advertisers roll their eyes at the thought of it.

FORBES: Advertising Means Nothing If You Don't Have Predictability